Marketing trends are constantly changing, especially in a digital world. From shifting social media algorithms to altering audience needs, it’s never been so important to stay one step ahead, which is why we LOVE a good marketing podcast!
In the UK, over 10.1 million people listen to podcasts every week and it’s no surprise. Podcasts are perfect for those who are super busy (seriously, we can relate). Whether you prefer to listen whilst you work, workout or wind-down, we’ve put together our personal top ten picks, so you can learn some new tips and tricks to give your marketing knowledge a refresh…
The Mark McC Supersonic Food Marketing Podcast
Hospitality marketing discussion at its finest, with a friendly Scottish accent. Mark McCullough interviews experts in hospitality, brand and marketing to help businesses of all sizes all over the world. Guests include Will Beckett, Founder of Hawksmoor, Shamil Thakrar, Founder of Dishoom and Marta Pogroszewska, Managing Director of GAIL’s Bakery. Look out for his Hot Trends in Social Media for 2021 episode with Alison Battisby of Avocado Social.
The Marketing Meet Up
Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to connect, learn, and be inspired. We particularly enjoyed their episode on How to Get Press Coverage and Build Links, which shares some creative insights with the fabulous Carrie Rose from Rise at Seven.
Science of Social Media
Each week Buffer’s brilliant team answers your questions, exploring marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. With over 25,000 weekly listeners, this is a great podcast for short, snappy pieces of info. We particularly loved their How Small Businesses Can Crush it on Social Media episode, which explores how social media can be a great way to connect with audiences.
Girls in Marketing
Instagram champions, Girls in Marketing, have a podcast covering tips and tricks to help you get started in the industry. As well as digital marketing news and expert advice from marketing professionals. We found their episode The Ins and Outs of Influencer Marketing with Hester Bates, really interesting.
The Goal Digger
In this live-workshop style business podcast, Jenna Kutcher brings you productivity tips, social media strategies, business hacks, and inspirational stories. We recently enjoyed her How to Foster Better Community Online episode.
Marketing Week
Created by one of the UK’s most respected voices in the marketing industry, Marketing Week’s award-winning editorial team discuss key topics with leading industry voices. Their ‘This Much I Learned’ series has been particularly insightful during the pandemic.
CIM
The Chartered Institute of Marketing (CIM) Podcast is a fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, this podcast spotlights accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today. We recently listened to their episode on How to Change the Conversation and Drive Change.
Social Minds – Social Media Marketing
Social Minds puts you in a room with marketing’s brightest minds, interviewing the world’s biggest brands, breaking the latest social media headlines and translating social-first trends for the layman. Their promise to you? No buzzwords, jargon or fluff, just real case studies, genuine experts and actionable insights. We’re big fans of their ‘Social in Six’ roundup.
Call to Action
This fortnightly podcast is a go-to for anyone trying to make sense of the world of marketing, advertising and beyond. Their interview with Facebook’s Head of Strategy Shekhar Deshpande is well worth a listen.
Events That Made Me
Not strictly marketing, but a podcast around experience, brand and the importance of storytelling. Events That Made Me hosted by events entrepreneur and hospitality consultant Liz Taylor is one of our favourites. An incredible interviewer, Liz delves into the career journeys of guests such as Gary Neville, Tom Kerridge, Linda Plant and Gok Wan, and encourages them to share the most pivotal moments in their lives.
Let us know what your favourite podcast is!
If you want to learn more about marketing your business, get in touch to see how we can help.
