Client

BAR HÜTTE

Visit the Bar Hütte website
Alpine-inspired social experience, Bar Hütte, wanted a larger profile to raise interest, generate enquiries and get more bookings for their city huts across the UK. We were only too happy to take a holistic view of their marketing potential…
Client Objectives
  • Raise awareness of the brand to attract the general public, local businesses and influencers to therefore generate enquiries.
  • To convert, then maximise on these enquiries and group bookings.
  • To generate coverage and create a wider following of potential customers for future events.
Strategic Approach

First, we reviewed the marketplace and Bar Hütte’s unique position within it. Then we built a mixed communications strategy over three key cities – Manchester, London and Liverpool. It consisted of local outreach, advertising and social channels, which expressed the brand’s diversity. As well as creating a conversation, we wanted to put the huts themselves front and centre before launch day.

A Summary Of Activity
  • Updated the website and introduced a new booking widget
  • Managed key promotional content, from photography to copywriting and graphic design
  • Improved creative and branding on all fronts, including the design of the menu
  • Took charge of social marketing on Instagram, Facebook and Twitter
  • Stoked PR activity on a local and national level
  • Planned and executed advertising campaigns with their media suppliers
  • Led headline launch events, with promotional activities and competitions for Bar Hütte’s audience
Results
With such an innovative, attention-grabbing concept, the client already had much to offer for group bookings and winter events. Yet we were able to boost bookings by 10% prior to launch. On social media, over 220,000 impressions gave the brand a massive reach. Meanwhile, over 25 editorial pieces were published in the media – both localised and nationwide.

The marketing became just as much of an event as the hut bookings themselves. Our team recognised a fantastic, novelty premise within the leisure sector, so – with our help – Bar Hütte’s voice had a clear direction to become distinctive and unmissable. Soon enough, the marketing became just as much of an event as the hut bookings themselves.

Visit the Bar Hütte website

FOR INFORMATION ABOUT OUR EVENTS OR TO HEAR EXCLUSIVE NEWS

We collaborate with creative ambitious brands,
lets start something great together