- Generate attendee sign-ups and therefore business opportunity for all venues and suppliers.
- To bring valuable event buyers and decision makers together with venues and suppliers.
- To generate a wider awareness of the Unique Venues of Manchester brand to venues and event professionals.
The Unique Venues of Manchester (UVM) Expo is designed to showcase the best places to host a wedding, awards show, private party or one-of-a-kind function in the North West. As such, we were asked to raise the first exhibition’s profile amongst the B2B community. Tempt Marketing were brought on board to boost sign-ups and build on UVM’s brand values. Our key audience was venues, suppliers, and the client’s other stakeholders.
A Summary Of Activity
- Managed the full campaign from start to finish
- Secured and created content for PR and editorial opportunities
- Sought paid advertising packages to spread the word about the brand
- Put together a content schedule across various online platforms
- Created and managed a social media schedule, as well as regular web content
- Drew together an ‘exhibitor marketing toolkit’, which included social graphics, email footers and HTML for email