On the 19th floor of No.1 Spinningfields in Manchester, 20 Stories comprises a glamorous restaurant, bar and impressive rooftop terrace, with 360-degree views of the Manchester skyline.
In order to keep up with digital trends and the way audiences consume content, the marketing team briefed us to invigorate social media channels by creating short-form, user-generated style videos. They wanted to showcase the full experience of 20 Stories while building trust with consumers, showing a “real” picture of what they could expect.
CLIENT
Objectives.
Create engaging and on-brand UGC-style video content that aligns with digital trends and consumer engagement patterns.
Showcase the view and overall experience of 20 Stories to potential customers, making the place feel assessable.
Highlight signature cocktails, menu items and seasonal happenings at the restaurant.
Strategic
approach.
Across a six-month project, we focused on creating engaging UGC-style content, from concept to completion, to support 20 Stories’ social media strategy.
We generated ideas and trend-led material based on the business’s targets and focuses as they built a following of nearly 100,000 Instagram followers.
Armed with well-constructed shoot plans, we focused on video-led content to consistently provide monthly videos for Instagram, Facebook, and TikTok.
Summary
of activity.
- Generated trend-led ideas
- Produced shoot plans and schedules
- Laised with all members of the 20 Stories team to craft content
- Hosted regular filming sessions at the restaurant
- Played presenter roles within the videos
- Produced voiceovers
- Edited stand-out video / reel content
- Presented monthly reports on content performance
Our Results
With stand-out content, we led 20 Stories in a new direction for content creation as they continued to grow social following across all accounts. Our video content generated top-performing views, engagement and reach against previous in-house creations.
”''Tempt have been a dream to work with, creating some amazing pieces of content that have reached an incredible audience and injecting new life into our social media. It has been amazing to completely let go & allow Tempt to take control of this area of our business, knowing the content always meets & often exceeds expectations. A lovely team and part of the furniture!''
Natasha LevySenior Marketing Manager, D & D London