Nestled within the Northern Quarter, Manchester’s favourite ‘premium kebab’ and meze spot BAB Bar & Kitchen is a fiercely independent restaurant, using locally sourced ingredients, vibrant flavours and homemade marinades and sauces.
Tempt was brought on board by the team to launch BAB’s new, underground bar space and promote their new spring menu.
CLIENT
Objectives.
- To drive local awareness and generate excitement around BAB’s new cocktail bar and its brand new menu offering.
- To generate coverage for BAB’s refresh, via key regional media publications and local influencers.
- To secure a minimum of ten influencer reviews per month.
Strategic
approach.
This ‘bab’solutely blab-worthy PR campaign took place over three months, mainly consisting of outreach to key local media, planning and managing a launch event, and running an influencer campaign. We also assisted with engagement with the local business community.
Summary
of activity.
- Created a PR strategy & timeline for the project.
- Crafted and distributed a press release around the refresh, inviting journalists for review.
- Advised on how the refresh would be announced on socials.
- Managed paid partnerships and directed content shoots.
- Issued invites to key Manchester tastemakers and local businesses.
- Managed a guest list of 290 key media, influencers and local businesses, welcoming guests personally at the door.
- Took over BAB’s socials on the launch night.
- Continual outreach to media, pitching around topics including reviews, roundups and what’s on features.
- Influencer management: Secured a minimum of 10 influencer bookings per month and oversaw content delivery.
- Promotion to the local community, including creating copy for and distributing 20% flyers and mailers.
- Created a paid ads plan to follow the PR campaign.
Our Results
In just three months, we generated coverage in titles including MSN, Manchester Evening News, Glossy Magazine, Leeds Live, The Manc, Manchester’s Finest and more. This resulted in a potential reach of 102.24 million from media coverage.
We also generated a reach of over 1.3 million from influencer coverage during the launch night and post-launch.
Media and influencer coverage combined generated a total of more than 103.54 million opportunities to be seen. From launch night to the end of the campaign in May, BAB’s Instagram follower count grew by 827.