Bunsik is one of the UK’s fastest growing Korean quick service food brands, with 13 locations nationwide and ambitious expansion plans underway. The re-launch of the Manchester Piccadilly site presented a new opportunity to create excitement and continue to establish the restaurant as the go-to destination for Korean street food in Manchester.
Tempt was tasked with developing and delivering a re-launch campaign to generate PR coverage before opening day, drive footfall, and build long-term awareness through strategic media relations and influencer engagement.
CLIENT
Objectives.
- Successfully re-launch Bunsik Manchester with a high-impact opening event.
- Generate quality media coverage across regional titles.
- Build awareness amongst Manchester’s food and lifestyle audiences.
- Drive footfall through targeted influencer partnerships and review visits.
- Position Bunsik as the leading Korean quick service food spot in Manchester.
Strategic
approach.
Our approach was to deliver a short but impactful six-week PR campaign that comprised of a relaunch event to showcase the menu and new look, while generating a high volume of social media coverage and excitement. This was followed by press outreach and post-relaunch review visits to generate further coverage and interest.
Summary
of activity.
We kicked off the campaign by writing and distributing a press release announcing Bunsik’s brand new look.
We curated a VIP guest list for the (re)launch event, distributing invitations and managing RSVPs – including managing multiple date changes due to operational changes.
On-the-ground support on launch day, including managing guest list and greeting VIPs.
Post-launch influencer programme, securing a steady stream of bookings and coverage to keep Bunsik Piccadilly Gardens front of mind.
Our Results
Via combined influencer social content and press articles across the six weeks, we secured 35 pieces of coverage, equating to a potential reach of 7.3 million. The launch event had a high attendance rate of 100 guests, despite date changes, and media coverage included in publications like Manchester Evening News, Manchester Confidentials, Leeds Live and Yorkshire Live.
”Tempt were tasked with a re-opening, certainly not as exciting as a new launch, but they tackled the campaign with the same energy and passion. We achieved an excellent turn out for the launch event, with follow up coverage across foodie content creators and regional press. It was a pleasure to work with them and will certainly consider them for future regional campaigns.
Sam SamuelSenior Marketing Manager, Bunsik