Cheshire’s number one premium boutique festival returned to the prestigious Capesthorne Hall for its second year in summer 2025. Back bigger and better than before, a legendary lineup included Bez, Peter Hook & The Light, and Ministry of Sound Ibiza Anthems ft Ellie Sax & Friends.
Brought on board just three weeks before the festival, we aimed to solidify Cheshire Fest as a leading regional event during this short campaign, helping to build a strong brand foundation for future growth and expansion.
CLIENT
Objectives.
To secure coverage across key regional and national media titles, ultimately increasing awareness and driving ticket sales.
Strategic
approach.
In the three weeks leading up to the festival, we set out to drive as much coverage as possible through pitching to press to drive media coverage and reviews, as well as influencer outreach to drive further content.
Summary
of activity.
- Created a bespoke PR strategy.
- Crafted targeted media and influencer lists.
- Created pre-festival and post-festival press releases.
- Continually pitched to media, inviting journalists to review the festival.
- Managed influencer outreach, to secure further content.
- Sought out paid media opportunities.
Our Results
During this short campaign, we secured coverage in key major regional titles, including MEN, The Manc, Liverpool and Manchester Confidentials, and Cheshire Live. We also secured national coverage in the likes of MSN, Crave Magazine and Yahoo. We secured 26 media articles and a bank of UGC posts by influencers. Coverage from media and influencers equated to a total potential reach of 24.34 million.