CuppaPug is a bright pink pug playground where families, couples, and friends can come to spend time with resident pugs while dining out on pug-themed smoothies, milkshakes, coffees, cocktails, and cakes.
After seeing the original CuppaPug in London skyrocket in success, owners Aaron and Matt decided to launch CuppaPug Manchester. Tempt was brought in to execute a three-month PR campaign to maximise awareness, generate media coverage, and entice potential customers to visit the new location.
CLIENT
Objectives.
- Generate brand awareness and audience interest among target demographics.
- Secure media coverage in vibrant and influential publications.
- Engage audiences through influencer content and events.
Strategic
approach.
The Tempt agency team engaged with Greater Manchester media to announce CuppaPug’s arrival. We hosted a launch party inviting journalists and influencers. We sourced content creators for ongoing social media coverage and maintained continuous communication with the press, journalists, and partners.
Summary
of activity.
- Created and pitched press releases around the opening announcement.
- Generated coverage across key media titles. Followed up with and ensured continuous communication with press, journalists and partners.
- Invited journalists and influencers to the launch night and throughout.
- Secured coverage in “what’s on” features and listings.
- Planned and managed the launch event with over 200 people.
- Pitched for founder stories and pieces resulting in coverage across broadcast, online and print.
Our Results
Delighted with the results! This campaign resulted in 25 pieces of online coverage, reaching 185.5 million people, and 5 pieces of print coverage, reaching 35.3k readers. Additionally, multiple pieces of social coverage reached 2.8 million people, totalling 40 pieces of coverage and an overall reach of 188 million!
The launch party and continued influencer coverage ensured CuppaPug was always at the forefront of people’s feeds. In addition to media coverage across broadcast, print, and online, the influencer reach was 126.2 million across Instagram and TikTok.
Our aim was to boost coverage, reach, and following, which helped the CuppaPug Instagram grow organically by over 10K followers in just three months. This comprehensive PR campaign effectively launched CuppaPug in Manchester, significantly increasing its brand visibility and customer engagement.