New to Westhoughton, Ewe Restaurant & Bar serves up modern, British and globally inspired dishes with a warm countryside welcome. Showcasing a seasonally changing menu of classic and locally sourced signature dishes.
Client
Objectives.
- Devise a coverage strategy to engage targeted media and influencers.
- Announce the opening of Ewe to local and regional consumers through media outlets.
- Plan and secure media attendance for a launch event to create hype and coverage.
- Support social media and digital campaigns.
- To ensure Ewe is a ‘go-to’ destination for customers in Bolton and Greater Manchester.
Strategic
approach.
Across the three-month project, we focussed on engaging the Greater Manchester media titles, as well as local business media, local influencers, and bloggers. We also pitched to national media. We started with strategically collating target media lists and announcing the opening of the restaurant. We then turned our attention to the launch, inviting businesses, key journalists, celebrities and influencers. We also created Ewe goodie boxes, which we sent out alongside many of the invitations. We supported with the content strategy and the briefing for the launch photography. Once the restaurant was open, we announced the opening to trade press and concentrated on securing reviews from local and national media.
Summary
of activity.
- Carried out a competitor analysis.
- Created a comms and PR strategy.
- Created influencer and media lists.
- Sourced and collated a list of local businesses.
- Refined a plan for gift boxes and inclusions.
- Planned a launch event.
- Sourced and delivered 25 VIP gift box invites.
- Invited over 200 selected local businesses to the launch.
- Invited local journalists, influencers and celebrities to the launch.
- Sourced, briefed and directed photography.
- Confirmed 175 RSVPs for the evening.
- Hosted guests and conducted tours for the VIPs.
- Pitched the ‘new announcement’ release to local, regional and national media.
- Pitched the ‘now open’ release to local, regional and national media.
- Arranged a first-look exclusive with The M.E.N.
- Arranged an interview with Bolton FM.
- Set up an interview with I Love Manchester.
- Pitched the ‘January offers’ release to local and regional media.
- Reached out to key journalists for reviews.
- Post-launch, secured various influencer visits.
- Secured various coverage across multiple different titles.
Our Results
We generated awareness and excitement about the launch of Ewe, securing many influencers and media reviews. We also ensured a great turn out for the launch event. We secured more than 27 pieces of media coverage, with total online coverage views of over 955.6k. We also secured a 1.97 million reach through influencer bookings. *
*Statistics generated from automated PR industry software Nectarize.
”Taking full control of everything from development to delivery, Tempt hit the ground running straight away. Thorough communication was involved throughout the whole process and we were inundated with creative ideas from the team about what else we could do to make our mark on the local community. Beccy and her team exceeded our expectations. Most importantly, the work Tempt executed, converted in to monetary sales for the restaurant for a very successful end to 2022 & a very strong first quarter 2023.
I would not hesitate to hire Beccy & her talented team for any project. We wanted a professional & quality team that did not distract with smoke & mirrors of fancy PR jargon. I can confidently say through our own experience, whatever proposal Tempt pitch for they will deliver 110%!
Nathan Baxter - Operations Manager, Ewe Restaurant, Bolton