Gran T’s Coffee House

Cocktails at Gran T's Coffee House

Beloved Manc brand Gran T’s Coffee House recently entered a new chapter, introducing an evening offering at its Northern Quarter site. While already well known for its daytime coffee shop service, nighttime trade was a new venture for the brand.

As such, Tempt were brought on board to build noise and excitement about the new launch through a combined PR and social media campaign – with the aim to spread the word far and wide that Gran T’s was now a spot for evening drinks and nibbles, as much as for cake and coffee.

CLIENT

Objectives.

  • Drive awareness of Gran T’s new nighttime opening hours through press and influencer coverage.
  • Grow Gran T’s presence on social media, generating conversation about the new evening concept.
  • And ultimately, to increase footfall and trade in the evenings.
Gran T's Cocktails and Cake
Gran T's Ancoats Team

Strategic

approach.

Our three month campaign began with a brand workshop, where we identified key USPs and the best ways to make the new launch feel like a natural extension of the brand. Following this, we embarked on a press and influencer outreach campaign, inviting journalists and creators in to review and cover the experience.

At the same time, we brought to life a social media schedule filled with after-hours content that highlighted USPs whilst fitting seamlessly into the existing feed – designed to feel natural to Gran T’s already loyal audience, whilst also enticing new viewers.

Influencers at Gran T's
Aperol at Gran T's

Summary

of activity.

  • Led a brand workshop with key team members, identifying USPs, the desired look and feel, and how the new launch fits into the brand’s wider picture. We also proposed new marketing ideas, such as launches and specials.
  • Held monthly content shoots, with video concepts designed to maximise engagement whilst spreading key messaging.
  • Managed social media accounts, responding to comments to nurture community, and sharing regular stories to keep Gran T’s front of mind.
  • Crafted and distributed a press release around the new cake and cocktails launch, inviting journalists in to review.
  • Maintained continuous outreach to media, pitching around seasonal hooks.
  • Managed an influencer programme, securing a minimum of 10 creator bookings per month, and oversaw content delivery.
  • Outreach to local community groups, establishing partnerships with apartment buildings and co-working venues on behalf of Gran T’s.
  • Guestlist curation for a start of summer garden party, in collaboration with Aperol.

Our Results

We secured over 50 pieces of coverage across media platforms and influencers, from local lifestyle magazines to foodie creators, and everything in between. Our PR activity resulted in over 3.5 million opportunities to be seen.

On social media, followers, profile engagement, and reach all soared across the three-month period. Profile engagement increased by 554%, and post engagement rose by 118%.

Across PR and social media, our activity resulted in over 3.8 million opportunities to be seen throughout the three-month campaign – undoubtedly boosting awareness of Gran T’s new evening service.