Kontrast is a new sauna and ice bath cafe in Manchester, bringing a unique wellness experience to the city.
This community hub brings people together through contrast therapy, a wellness practice alternating between hot and cold treatments to stimulate circulation, spike energy levels, and boost overall health.
CLIENT
Objectives.
Our brief was to draw attention to this interesting hospitality-concept, generate media attention and consumer engagement, and ultimately drive bookings.
Strategic
approach.
We crafted and delivered a PR plan to drive traction around the opening of Kontrast in Manchester. Initially, we announced the brand’s arrival in the city in the lead-up to the opening to generate excitement. Then we pitched the opening story to local, regional, and national media, inviting them to experience this exciting new wellness hotspot, resulting in a wide range of coverage across web and social media platforms.
Summary
of activity.
- Developed a comprehensive PR strategy, including key recommendations.
- Crafted a pre-opening press release to announce the brand.
- Made announcements to the media about Kontrast’s official opening.
- Maintained an active press office, contacting journalists and media outlets to invite them to experience Kontrast.
- Team Tempt offered extra support in generating influencer coverage in the opening week.
- We also provided recommendations on potential advertising partnerships.
Our Results
We generated coverage in multiple regional and national titles including Women’s Health, Manchester’s Finest, Manchester Evening News, and Secret Manchester. The content shared meant Kontrast saw a huge boost in social following and website traffic across the campaign. This coverage equated to more than 10 million opportunities to be seen, this awareness, crucial in generating the first wave of bookings for our client, Kontrast.