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In summer 2023, Malibu Beach Club launched at Great Northern Square. Brought to you by everyone’s favourite coconut rum brand Malibu and retro bar Pong & Puck, this tropical pop-up terrace had everything from palm trees and colourful deck chairs to holiday vibes and ‘Malibu moment’ photo opportunities. Summer lovers were encouraged to ‘do whatever tastes good’, with DJs, frozen cocktails, summer spirits, and a large, Malibu inspired shot menu.
Summary
of activity.
- Liaised with the Malibu marketing team.
- Confirmed the PR story and approach.
- Drafted and finalised press release.
- Developed target influencer and media lists.
- Pitched to target media.
- Sent and managed influencer invites.
- Influencer briefing.
- Press follow-ups and chases.
- Managed RSVPs.
- Launch event meet & greet.
- Shared live stories throughout the evening on Pong & Puck Insta.
Client
Objectives.
- To generate coverage in consumer titles across Manchester.
- To engage with journalists and influencers, inviting them to come and experience The Malibu Beach Club.
- To support wider social media and digital campaigns implemented by Malibu.
- To generate awareness and ultimately footfall for the summer terrace.
Our Results
We generated awareness and excitement around Malibu Beach Club through PR activity. 125 people attended the launch event, including many influencers, with a total reach of 597.7k on socials. We secured 16 pieces of online coverage, including the Manchester Evening News, with a total of 558.3K online coverage views. We received great feedback from the client, journalists and influencers!
”“It’s been great working together with the team at Tempt marketing and to see the detail yourself and the team put into the launch event. Really impressed at the attendees and the coverage from the Malibu Beach Club launch and looking forward to working together soon.”
- Grace Bond, Customer Marketing Executive for Malibu