Melange is an exciting new restaurant within Red Hall Hotel, bringing a fresh, vibrant dining experience to Bury and beyond. Blending Mediterranean inspiration with subtle British influences, Mélange is a must-visit destination for both locals and hotel guests alike.
CLIENT
Objectives.
To build awareness, and drive bookings by positioning Mélange as a go-to dining spot through high-quality content, strategic PR, and targeted marketing.
Strategic
approach.
New social media channels were established for Mélange, positioning the restaurant as a must-visit destination in Bury via engaging reels and high quality visuals, with a focus on highlighting the restaurant’s premium offering and distinctive atmosphere.
As part of the initial three-month launch phase, we developed and executed a targeted PR strategy designed to generate secure local media coverage and drive footfall. Following the successful launch party, we’ve continued to support Mélange with ongoing PR and social media activity, building on early momentum to sustain visibility, reinforce brand positioning, and grow its presence both locally and beyond.
Summary
of activity.
Social media
- Created a social media strategy and content pillars.
- Created a grand reveal post and transformation Instagram reel.
- Shot and edited footage across multiple content days.
- Shared a variety of engaging social media content.
- Promoted key events and engaged with the local community.
- Set up paid social media ads to further promote the restaurant and its events.
PR
- Created a PR strategy & timeline for the project.
- Crafted and distributed regional and trade press releases around the launch, inviting journalists for review.
- Influencer management, from sourcing to booking and content delivery.
- Managed a guest list of over 200 key media, influencers and local businesses, welcoming guests personally at the door.
- Continual outreach to media, pitching around topics including reviews, roundups and what’s on features.
- Sourced and managed paid media opportunities.
Our Results
During the launch phase, we generated coverage in titles including The Manc, Manchester Evening News, Manchester’s Finest, Secret Manchester, Lancashire Life, and the Bury Times, and Restaurant, Hotel Magazine and Catering Today. This resulted in over 110 million opportunities to be seen in the media.
We’ve improved engagement across platforms by 834%, as well as growing overall impressions by 78%. Instagram saw noticeable growth following our regular content shoots, increasing followers by 1.6K and growing profile reach by 43% since starting.
”“Tempt helps us to reach our target audiences with our social media and PR services, and the results since their collaboration are great. Amazing exposure and outreach, consistency on content, availability, advice, professionalism and amazing attitude from everyone at Tempt, we couldn’t have asked for more.”
Helio Correia, General Manager