A new addition to Manchester’s hospitality scene, Mit Alles is a no-frills kebab kiosk at The New Cross, serving fresh shawarma, charcoal-grilled meats, köfte, and falafel. Not elevated or pretentious, just great kebabs that make people come and stay.
Tempt was tasked with creating a cool, laid-back brand identity, as well as developing an engaging marketing and PR strategy to launch Mit Alles, generating awareness and building footfall. The goal was to bring kiosk culture to The New Cross, creating an inclusive hangout suited to everything from relaxed lunch dates to late-night bites, all made fresh, fast, and full of flavour.
CLIENT
Objectives.
- Launch Mit Alles and build strong brand awareness within Manchester’s vibrant food and drink scene, through a combined marketing and PR strategy.
- Drive footfall and customer curiosity through storytelling, partnerships, social media and digital engagement
- Generate a strong social media presence through the use of reels, static images and influencer content.
- Create a lasting first impression that future-proofs the brand and sets the tone for growth beyond the launch.
Strategic
approach.
Our three-month campaign began with an in-depth brand workshop, designed to define Mit Alles’ key identity and values. From this, we developed a logo, typography, website, and bank of imagery, each representing the brand’s cool, effortless feel.
With Mit Alles’ key values and visuals confirmed, we then developed a PR and social media strategy which targeted press, influencers, and local businesses across a range of digital and in-person channels, including a launch party to celebrate the opening.
Summary
of activity.
- Created a PR strategy and timeline for the launch, which included distributing press releases and invites to review to local media.
- Curated a launch party guest list of influencers and local businesses, organising the guest list and handling RSVPs.
- Supported campaigns with local flyering, both in-person and digital.
- Conducted ongoing influencer outreach, organising bookings, sending out reminders, and liaising with creators to ensure coverage.
- Supported campaigns with local flyering, both in-person and digital.
- Conducted ongoing influencer outreach, organising bookings, sending out reminders, and liaising with creators to ensure coverage.
- Created targeted content plans in line with our objectives,
- Held regular content shoots to build a strong visual library.
- Conceptualised, produced, and scheduled weekly reels, videos, and imagery, optimised for best posting times.
- Maintained consistent stories, inbox management, and community engagement.
Our Results
We built a new brand up from scratch, covering everything from visual identity and uniforms, to website and social media – all with the aim of crafting a brand that would hold its own amidst Manchester’s strong hospitality scene.
We generated coverage in titles such as Manchester Evening News, The Manc, Secret Manchester, and Manchester Confidentials, resulting in 17 pieces of coverage and over 9.8 million opportunities to be seen in the media.
We built Mit Alles’ social media profiles from the ground up, resulting in a total of 94,466 impressions online over the course of our three month campaign.
Our combined social, PR, and influencer activity resulted in the potential for Mit Alles to be seen over 10 million times.
Following our campaign, the Mit Alles brand has been firmly established as one to watch – and try – in the city, with a loyal audience who know and love both the concept and the food.