O’Malleys is one of Manchester’s most spirited Irish bars, with an atmosphere that lasts well into the early hours. With the rising popularity of Irish hospitality across the UK, there’s a clear opportunity to capture this momentum. Our aim was to amplify the venue’s strengths by refreshing content, invigorating PR activity and strengthening O’Malleys’ external profile.
CLIENT
Objectives.
- To position O’Malleys as the ultimate Irish bar experience for both Manchester locals and visitors.
- To drive awareness, increase footfall, and secure a leading position in the market.
Strategic
approach.
- Boost content through influencers and creators: By working with the right local voices, we worked to capture fresh, energetic content that shows off the atmosphere, music and personality of the venue.
- Amplify reach with paid social: Targeted campaigns to ensure key content reaches the right audience, driving awareness, engagement and footfall.
- Build PR momentum into 2026: PR efforts to build awareness in the run-up to Paddy’s Day and beyond, securing O’Malleys a bigger share of the conversation.
- Bring everything together: We made sure every touchpoint feels consistent and unmistakably O’Malleys, creating a smooth experience wherever people find the brand.
Summary
of activity.
We launched a six month PR campaign, which focussed on maximising awareness and bookings for O’Malleys via paid and gifted influencers, media pitching, and Meta ads. Our key campaigns were centred around O’Malleys new Guinness Bottomless Brunch, St Patrick’s Day, Father’s Day, The World Cup and more.
Our Results
During this three-month PR campaign, we generated coverage in national and regional titles, including The Sun, The Manc and Manchester Evening News.
We worked with a selection of content creators, with a combined following of almost one million. Our Meta ads had a reach of 517.4k. Overall, we generated over 67.29 million opportunities to be seen, from editorial coverage, paid social media ads, and content creators combined.