Plant Blends, a leading brand in the North West’s acai movement, has opened its first city centre site, bringing its superfood-first approach to dining to the heart of Manchester’s Deansgate.
Tempt were brought on board to drum up additional excitement through a two-pronged PR approach that blended press and influencer outreach.
The goal was to drive awareness of the opening across a new city centre audience, and ultimately to drive footfall and revenue for the brand.
CLIENT
Objectives.
- Launch Plant Blends in Manchester city centre, building strong brand awareness amidst a competitive food & drink market.
- Add to an already strong social presence through vibrant and dynamic content from press and influencers, particularly those within the wellness sphere.
- Drive footfall and curiosity through partnerships and exciting digital content.
Strategic
approach.
Our six week campaign targeted both press and influencers in order to maximise impact. We focused on securing coverage across a range of platforms, with a view to reaching the most varied audience.
Summary
of activity.
- Created a PR strategy and timeline for the launch, which included writing and distributing press releases and invites to review to local media.
- Organised a media preview day, inviting in VIP journalists and creators to share First Looks ahead of official launch day.
- Conducted ongoing influencer outreach, organising bookings and liaising with creators to ensure coverage.
Our Results
We generated coverage in titles such as Manchester Evening News, The Manc, I Love Manchester, and Manchester’s Finest, resulting in multiple pieces of positive media coverage. We organised 35 + influencer visits, with creators from a range of niches. Our PR activity resulted in over 68 million opportunities to be seen, across both media and creators, meaning plenty of eyes were on Plant Blends!