Pong & Puck in Manchester’s Great Northern Warehouse is a retro games and cocktail venue with beer pong, shuffleboard, pizza, and drinks.
A completely new and vibrant hospitality concept, our brief was to create a brand and announce it to the market. From initial name ideas and conceptual designs to building the website, generating campaign ideas, and delivering a successful PR and social media launch, Tempt helped bring Pong & Puck to life.
CLIENT
Objectives.
To help create a fun and exciting brand for a new hospitality venue in Manchester.
To create launch the brand online, via website, social media and PR.
To tell the brand story, generate coverage, and drive brand awareness, ultimately increasing bookings and footfall.
Strategic
approach.
Our approach for this Manchester hospitality business involved two phases.
In the first phase, we developed the core brand identity for this new hospitality venue. This included conceptualising the bar’s visual identity, encompassing the logo, colour palette, fonts, and overall aesthetic direction, which was then translated into a website and digital design assets. We also crafted the brand’s key messaging, highlighting its unique selling points, and established its initial presence on social media.
Phase two focused on building momentum and launching Pong & Puck to the public. We generated media excitement and secured coverage through targeted press releases. To create a significant buzz in Manchester and drive traction to the brand, we managed a fun and vibing launch event, inviting influencers, local businesses, and key media outlets.
Summary
of activity.
During this launch campaign, we…
- Developed the brand concept, creating brand guidelines, key messaging, copy, slogans, and visual assets.
- Managed the design and development of the Pong & Puck website.
- Set up and managed the launch of social media pages, including Instagram, Facebook and TikTok.
- Created a series of launch graphics and social media teaser posts.
- Briefed and directed a photo shoot.
- Created a PR plan, crafting and pitching a series of opening press releases.
- Pitched around seasonal campaigns.
- Generated multiple event ideas.
- Managed the launch event, from start to finish, including invites and the guest list.
- Influencer sourcing and influencer management.
Reported marketing & PR activity on a monthly basis, with bi-weekly updates.
Our Results
We created a strong brand concept and visuals, as well as increased awareness, social media following, website traffic and bookings.
We delivered a successful launch event and generated coverage in key regional titles including Manchester Evening News, Secret Manchester, Manchester Confidentials, and The Manc.
”Beccy and her team are fantastic. They have a deep understanding of what we require as clients and look after our needs perfectly
Lili MathiesonBookings Manager, Bitter Twisted