Rendition is a Manchester-based cocktail bar. Focusing on sharing plates, great cocktails and lots of events they create a social atmosphere and a refuge on Deansgate. They weren’t happy with the exposure, social content and messaging, so brought on Tempt to help turn their social presence around.
Client
Objectives.
- To engage with new and existing audiences using social media.
- To generate online bookings which feed into the forecasted pipeline.
- To add desirability to the bar with consistent content and a concise tone of voice.
- To ensure Rendition is a go-to destination for the over 30’s crowd on Deansgate.
- To showcase the bars offerings, events and promotions.
Strategic
approach.
We aimed to raise awareness of Rendition’s offerings and deals, promoting the bar and what sets them apart, and ultimately generating traffic and new bookings. We achieved this by transforming the bar’s social media strategy, researching relevant hashtags and posting times and creating and posting consistent, high-quality content across platforms that aims to create excitement and allow them to stand out in a very saturated market.
We created a specific and tailored paid social media strategy that aims to increase awareness and drive website traffic. Using specific location and interest-based targeting, we created engagement and web traffic campaigns that increased overall link clicks and drove traffic to relevant pages on the website. Using engagement campaigns in a strategic way, we targeted groups of people most likely to interact by using interest targeting and lookalike audiences.
Summary
of activity.
- Social media audit & industry research
- A new strategy for organic social media content
- A new plan for Facebook and Instagram advertising
- Fresh creatives and social media graphics
- Calendar of key dates and relevant awareness days
- Weekly posting schedule for organic social media
- Daily measuring and tracking of paid social ads
- Daily social media engagement
- Weekly site visits for content creation
- Monthly performance reports
Our Results
The engagement campaigns on Facebook and Instagram had a massive impact on page engagement and following. Resulting from this, the bar has experienced a huge pickup in event bookings and has seen a vast improvement in overall bookings.
We have created a strong and cohesive social media feed that creates a strong brand aesthetic and promotes all ongoing events, deals and offerings. We successfully increased overall traffic to the website and generated bookings. By implementing a regular posting schedule, an established tone of voice, and strong visuals, within the first three months of working together, we have generated an increase of new followers across platforms of 1,620, increased link clicks directly to the website by 4,389 and generated a combined reach of 170,739. During this initial time frame, we have managed to increase Renditions reach on Instagram by 5,000%, increased their Facebook following by 4,583% and increased organic traffic to their website by 161%.