Riva Blue Italian Restaurant and Bar

Brought to you by Individual Restaurants (the hospitality group behind Piccolino’s), the Riva Blu brand boasts authentic Italian cuisine, vibrant cocktails, and the taste of la dolce vita, from the sun-soaked Italian coast.

We were tasked by the marketing team at Riva Blu Restaurant & Bar with generating awareness amongst consumers and driving positive media coverage around their ‘aperitivo’ summer revival campaign, across each of their four city restaurants.

Client

Objectives.

  • Increase bookings, footfall, and therefore boost revenue across all four Riva Blu sites.
  • Spread the message, and key USPs of the restaurant through coverage in consumer titles across Manchester, Leeds, Liverpool, and Birmingham.
  • Adding value to the brand, supporting its position in the market as a recognisable, vibrant and fun Italian restaurant serving authentic flavours and delivering great service.
  • Support social media, digital and influencer campaigns as part of a wider project.

Strategic

approach.

At the start of the project, we recognised the importance of creating and developing a story that would grab the attention of journalists and media. We liaised with the client marketing team, putting forward ideas and recommendations to gain traction and stand out from the crowd.

We then crafted and distributed a unique press release for journalists in each city, as well as sending out personalised postcards, to invite them to review Riva Blu’s refreshed menu. We also explored paid partnership opportunities for a social media competition giveaway, with media partners in each city.

Summary

of activity.

  • Generated ideas for getting Riva Blu into consumer media titles.
  • Put forward a PR strategy, with key recommendations.
  • Developed target media lists in each city.
  •  Crafted and distributed press releases.
  • Pitched the new Riva Blu concept to multiple journalists, inviting them to review.
  • Updated the Riva Blu team weekly with coverage.
  • Arranged and oversaw journalist restaurant bookings.
  • Explored paid opportunities with a variety of media partners.
  • Designed postcard artwork, then arranged print and distribution to media.

Our Results

We generated more than 22 online articles and 26 pieces of coverage, including Manchester Evening News, Liverpool Echo, Leeds Live, and Birmingham Live. This equated to 755.3k coverage views and 45.4 million opportunities to be seen. We also secured excellent press feedback, which Riva Blu were very happy with!