Already a huge success in Glasgow and Edinburgh, the UK’s first 1-to-1 assisted stretching studio Stretched launched its new Manchester site in November 2025. We were brought on board to raise awareness in key regional and national media via outreach and reviews.
As part of the PR campaign, we supported Stretched with their official launch open day, inviting a variety of wellness influencers, media and the local community. On behalf of Stretched, we secured a variety of brand partners, helping to generate excitement so launch event guests would shout about the event far and wide.
CLIENT
Objectives.
- Driving awareness and engagement around the Manchester studio launch.
- Generating bookings and trial sessions through influencer, PR, and social-first activity.
- An education piece, positioning Stretched.uk as the UK leader in assisted stretching, with a strong clinical and wellness edge.
Strategic
approach.
With the exciting news of a Manchester studio opening in November, our aim was to make a big impact and drive maximum brand awareness. Our approach included initial press announcements regionally and nationally to generate a buzz, followed by an impactful launch event with brand collaborations, an extensive influencer programme and ongoing press office. Once open, we pitched for further reviews, wellness roundups, people profiling and educational pieces in health and wellness specific titles for further exposure about this unique wellness concept.
Summary
of activity.
Pre-launch PR
- Created a PR strategy & timeline for the Manchester launch.
- Created media, influencer and local community target lists.
- Crafted and distributed a press release for regional and national media.
- Invited regional and national press to review Stretched, including arranging a first look exclusive with the Manchester Evening News.
- Created invites for the open day and managed event RSVPs.
- Invited key Manchester influencers, local businesses, charities and sports groups to the launch open day.
Launch event
- Curated the event from start to finish with engaging elements and activities for attendees.
- Liaised with brands to secure premium wellness goodie bag items.
- Arranged a pop-up Banana Pudding Bar stand with viral Buttercup Bakery.
- Promoted the buy one get one free offer and encouraged bookings.
- Captured content on the day.
- Managed a guest list of 150 influencers, local businesses and sports clubs.
Post-launch PR
- Crafted a distributed a now open press release to media.
- Reached out to local sports clubs and businesses for collaboration opportunities.
- Secured a number of pop-up mobility assessments at co-working offices, including an activation for National Stretching Day.
- Secured and managed influencer and press review bookings.
- Pitched for various wellness roundup articles.
Our Results
Across the three-month campaign, we generated coverage in national and regional titles, including Manchester Evening News, Manchester Confidentials, Secret Manchester, Women’s Fitness, Tom’s Guide, Yahoo and MSN. We also secured a variety of post-launch reviews with 40 key influencers.
This coverage equated to more than 545.59 million opportunities to be seen. In addition to this, we ensured that Stretched reached 29.7k Instagram accounts during the launch weekend alone.