The Chavasse Project

Brought to you by the team behind Bar Hütte.

Chavasse Project is a summer pop-up bar concept in Liverpool, featuring a collective of summer-themed cabins for small, private drinking experiences.

Client

Objectives.

  • To attract and engage with our target audiences across Liverpool.
  • To generate awareness and build confidence in terms of Covid safety.
  • To encourage web visits and bookings.
  • To implement a consistent and ‘sharable’ look & feel across digital platforms, adding credibility and value to the brand.

Strategic

approach.

Bitter Twisted teamed up with Sipsmith Gin and Camden Brewery to offer a private drinking experience like no other, all safe and compliant with government guidelines. Tempt were brought on board from the start of this project to help the team generate awareness and bookings, whilst building consumer confidence in the safety of the event. We created and managed the full marketing and PR strategy, including local outreach, advertising and social channels.

Summary

of activity.

  • Created the marketing plan, including a brief for creatives and graphics.
  • Generated name ideas and strap-line suggestions
  • Secured and created content for PR and editorial opportunities, including writing and distributing press releases.
  • Sought paid advertising to spread the word about the brand.
  • Created a branding set and graphic design for website and socials.
  • Set up a QR code, directing people to the website.
  • Sought out and booked influencers to attend.
  • Social media content planning and post scheduling, including a competition launch.
  • Daily social media engagement and stories.
  • Arrangement of social media collaborations with L1, Sipsmith and Camden.
  • Managed and created online content, including writing website copy.

Our Results

The Chavasse Project was a great success, which safely brought people together during a global pandemic. The hospitality concept exceeded revenue expectations,  the brand and social media activity were pivotal to this. With our help, The Chavasse Project proved very popular, receiving a lot of positive local coverage and high social engagement.