Unity Foster Care is an independent fostering agency, covering Yorkshire and areas of the North East. The organisation helps to provide a safe, stable and caring home for children who are unable to live with their birth parents.
Tempt agency was brought on board to deliver content marketing campaigns, with the aim of generating new foster care enquiries.
CLIENT
Objectives.
To generate new foster carer enquiries in Yorkshire and the North East. To increase the awareness of Unity Foster Care, and support telling their unique story to new and existing audiences.
Strategic
approach.
Following a comprehensive onboarding session with the Unity Foster Care team, we developed a content marketing strategy to achieve the objectives of the recruitment campaign for new foster carers.
The strategy was primarily driven by paid social media campaigns. We began with experimentation and learning, testing various ad types, audiences, and creatives to optimise performance. We continuously made data-driven recommendations to maximise results. In addition to paid social, we implemented an organic content strategy, which included blog creation, case studies, graphic design, and organic social media management. Tempt took a highly collaborative approach to deliver outstanding results for the client and the foster care community.
Summary
of activity.
- Conducted an onboarding workshop, social media audit, and developed organic and paid marketing strategies.
- Content creation included blogs, case studies, graphic design, and social media schedules.
- Implemented awareness and retargeting campaigns, created monthly paid ad content and managed campaigns daily.
- Engaged with the community on social media, continuously leading on content ideas, and reacting to industry changes and guidance.
- Presented monthly performance reports, providing fresh recommendations.
Our Results
We are proud to have made a positive impact on the number of people helping children and young people in need by fostering. Our consumer marketing campaign to drive foster carer enquiries led to significant results with a 120% increase in enquiries per month. These enquiries were then picked up by the Unity Foster Care team, who supported applicants through the process of becoming approved foster carers. We created a strong and consistent brand identity with fresh visuals and messaging to support and nurture the community throughout this process. The marketing content produced told the stories of current foster carers, outlining the challenges, realisations, and depth of commitment involved. This highlighted the impressive and incredible impact that foster carers make.
We are proud to have supported BSN Social Care (the family of fostering agencies that Unity Foster Care sits within) for 2.5 years, consistently delivering fantastic results.
”Tempt helped me manage both organic and paid social content plus blogs for a few different businesses and I'd highly recommend their services. Beccy and Holly were excellent.
Camille Craig, Group Campaign Manager, BSN Social Care