UVM Expo

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UVM Expo is Unique Venues of Manchester’s annual celebration of what the city has to offer for the events and conference industry.

It is a place for event planners to meet, connect and learn about unique venues and suppliers across the region.

During a Covid world, our clients were proactive to switch the usual format, to a ‘hybrid event.’ A hybrid event combines real-life experiences (in this instance, a maximum of 30 delegates) with virtual audiences and engagement. Taking place on 1st October, UVM Expo 2020 was Manchester’s very first hybrid conference and exhibition.



  • To bring valuable event buyers and decision-makers together with venues and suppliers, either physically or virtually with a target of 200 delegates.
  • To demonstrate to the events industry, how successful and beneficial hybrid events can be for both planners and venues.
  • To generate a wider awareness of the Unique Venues of Manchester brand, to venues and event professionals across the UK.
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We were brought on board from the very beginning of this project to champion content, and manage all aspects of marketing and PR.

Initially, we were tasked with developing a brief for the event concept, and then devise a targeted marketing strategy that engaged with the target audience of event planners, agencies and marketing teams across the UK. To implement this plan, we aimed to use a range of tactics to include social media, public relations, email communications and sharing content via sponsor/exhibitor channels.

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of activity.

  • Created the marketing plan, including a brief for creatives and graphics.
  • Created and managed online content, including writing website copy and sponsorship sales deck, to attract a specialised audience.
  • Secured and created content for PR and editorial opportunities, including writing and distributing three press releases.
  • Created and scheduled three months of social content to showcase speakers, exhibitors and industry talking points, including on the day social media.
  • Managed paid social media advertising spend on LinkedIn and Twitter.
  • We launched a new Instagram profile for UVM Expo and used this as a lead channel for sharing content.
  • Managed and distributed email campaigns to internal and external databases.

Our Results

UVM Expo 2020 was attended by over 300 event registrations, 30% over the original target. The event gained a total of 20 pieces of coverage, both regional and national including key industry publications: Conference News, Exhibition News and PA Life Magazine.
Social media coverage was also high, with #UVMExpo2020 gaining traction across multiple platforms with over 70,000 impressions the month of the event.

Thanks to our research and reactive marketing strategy, UVM Expo became a talking point and gained the momentum it deserved.

Beccy and the team at Tempt Marketing support my business across a number of media, from PR, press, design and social, always delivering effectively and efficiently. I consider them an essential part of my team and would not hesitate to recommend their services.

Mathew, Director at Unique Venues of Manchester