Vero Moderno, meaning ‘true modern’, is an authentic neighbourhood Italian restaurant in the heart of Chapel Street in Salford. With an established and loyal community on social media and beyond, the aim has been to grow Vero Moderno’s digital presence, showcasing its offering to new audiences, building credibility as an authentic foodie spot in the city and, ultimately, driving bookings and footfall.
CLIENT
Objectives.
- Affirm Vero Moderno’s position as a leading restaurant within a competitive Manchester food landscape.
- Drive footfall and customer curiosity through storytelling, partnerships, and digital engagement.
- Generate a strong social presence through the use of reels, static images and influencer content.
- Nurture the restaurant’s existing audience, whilst also reaching new ones.
Strategic
approach.
Our digital strategy for Vero Moderno has stretched across organic and paid socials, mailers, and website. Through a social media schedule that combines dynamic original content, striking food photography, and playful team snapshots, we keep engagement high across the board for both existing and new audiences.
We prioritise a warm and approachable feel across socials, ensuring that Vero Moderno’s digital presence embodies the warm hospitality felt inside the restaurant.
Paid social media meanwhile amplifies important messages and boosts strong content to ensure maximum visibility.
Summary
of activity.
- Hold regular content shoots, where we capture video and photo content.
- Create reactive and trend-led content where relevant.
- Promote key events and seasonal moments.
- Engage with the restaurant’s online community, maintaining a warm, personable feel.
- Manage paid social media campaigns designed to boost key messaging.
- Create monthly mailers that spread important initiatives or offers to a wider audience.
- Manage the website, updating with new menus and changes with the seasons.
Our Results
In our first six months managing Vero Moderno’s social media, we’ve generated over half a million impressions and upped engagement by over 900%. In the past 90 days, 71% of page views have come from non-followers, meaning that the restaurant has been placed in front of entirely new pairs of eyes.
Our digital strategy continues to successfully boost awareness of Vero Moderno across Manchester and beyond, introducing the restaurant to new audiences. This increased visibility drives bookings and footfall that show audiences to be engaged both on- and off-screen.