Public relations (PR) can be key to getting your name out there and building brand awareness. Whether you’re launching a new hotel or creating a buzz about your restaurant, bringing a PR agency on board can have so many benefits.
Being based in the Northern Quarter, we think Manchester is pretty much the best city going. Sure, we might be a little biased, but there’s actually some proof in our pudding: Manchester’s economic output is set to grow 2.2% by 2027, at a rate faster than London!* This is great news for our city, but how can brands stand out maximise on this, and stay ahead of consumer demand?
For Manchester brands, particularly those in the hospitality sector, working with a Manchester PR agency can be a game-changer for driving both local and national visitors. Here’s why.
PR matters for Manchester businesses
PR is not just about creating brand awareness – it’s about crafting the right message and delivering it to your target audience. For Manchester hospitality businesses, having a PR strategy that drives brand awareness both locally and nationally is key. Manchester has a vibrant culture and a diverse range of consumers; who is better placed to understand and shout about this than an agency based in the heart of the city?
The power of PR
The hospitality sector thrives on word of mouth and reputation. If you’re managing a bar, cafe, hotel, or any business in the hospitality industry, positive PR can play a pivotal role in not only building trust with potential customers but also putting local brands on the national map. Whether you’re launching, offering new seasonal dishes, or introducing unique experiences, Manchester brands that leverage local PR can gain a real competitive edge.
By collaborating with a PR agency in Manchester, you can benefit from:
- Local and national networks: Manchester PR agencies have the advantage of local ‘Manc’ knowledge and local media connections. Manchester is home to a thriving community of social media influencers and a network of local media. A good PR agency will have the connections to bring these influencers and media partners on board, building hype around your brand. As well as having key connections with local journalists, a PR agency can support you with securing national coverage, driving not just your business but Manchester as a destination.
- Tailored campaigns: No two businesses are the same. A Manchester PR agency is in the right place to truly understand your brand and tailor campaigns to meet your specific goals, whether that’s increasing foot traffic to your restaurant or positioning your hotel as the go-to destination for visitors looking to explore what Manchester has to offer.
- Truly understanding your audience: Having an office in the Northern Quarter means we’re always on the lookout for new bars and restaurants to check out after clocking off. Being up to speed with Manchester’s ever-evolving food scene means a local PR agency has its ear to the ground, ensuring your business stays ahead of the curve.
- Positioning Manchester as a must-visit destination: A local PR agency knows Manchester inside-out and can use this insider knowledge to position the city as a must-visit destination for tourists. We regularly secure coverage in key national titles such as The Times, The Independent, Glamour and OK! Magazine for hotel clients as part of a roundup of Manchester hotels.
An award-winning PR and marketing agency, we have delivered campaigns for a variety of brands across the UK, but Manchester always has a special place in our hearts.
We recently teamed up with The Reach at Piccadilly, Manchester, a Tribute Portfolio Hotel, to get the word out there about their launch. This includes crafting press releases, securing PR coverage, sourcing influencers, and delivering an unforgettable launch event.
Other PR clients include Malibu, Bar Hütte, Cuppa Pug, and more. Explore more of our projects to see some of the results we have delivered.
Tempted? Find out more about our B2C and B2B PR services, and get in touch with our friendly team today.
