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Ever felt like social media algorithms are as mysterious as navigating through a foreign city, in the dark, with no Google maps?  You’re not alone.

As a social media agency, we understand the challenges businesses face in keeping up with the ever-changing algorithms of popular platforms. Fear not; we’ve got your back.

In this blog, we’ll take you on a journey through the world of social media algorithms, helping you understand and navigate the twists and turns that come with promoting your business online.

The algorithm basics

First thing’s first, let’s demystify the term ‘algorithm.’ Think of it as the secret sauce that social media platforms use to decide what content gets shown to users. Each platform has its own unique recipe, considering factors like engagement, relevance, and timeliness. So, understanding these elements is like having a map of the algorithmic landscape.

Engagement is key

Just like a friendly chat with friends, social media loves interaction. The more people engage with your content – likes, comments, shares – the more the algorithm will boost it. Encourage your audience to be a part of the conversation, and your content is more likely to rise to the top of people’s feeds.

Relevance rules

You wouldn’t wear a winter coat in the middle of summer, right? Similarly, your content needs to be timely and relevant. Stay in tune with current trends, use popular hashtags, and tailor your posts to match what’s happening in the world. This way, you’ll be speaking the algorithm’s language.

Navigating platform-specific algorithms


The Facebook algorithm values meaningful interactions. Focus on creating content that sparks genuine conversations. Ask questions, run polls, and share content that resonates with your audience. Oh, and don’t forget about the power of Facebook Groups – they’re like the cosy corner of your favourite local café.


Instagram’s algorithm loves beautiful visuals and storytelling. Use eye-catching images and videos, leverage Instagram Stories, and be consistent. Hashtags are your best mates here, so choose them wisely to increase your content’s discoverability.

Twitter (X)

Twitter (X) is like the quick banter at a social gathering – fast-paced and dynamic. Stay on top of trending topics, engage with your followers, and use concise, witty content. Retweeting, replying, and joining conversations will keep your brand in the spotlight.


The most professional platform of the bunch, LinkedIn values quality connections and valuable content. Share industry insights, showcase your expertise, and participate in relevant discussions. LinkedIn’s algorithm appreciates meaningful connections, so focus on building a network of like-minded professionals.


Navigating social media algorithms might seem like a daunting task, but with the right approach, it’s like mastering a specialist sport – one where the rules are continuously changing. For now, stay engaged, be relevant, and understand each platform’s unique quirks. 

Need a hand getting started in growing your brand on social media? We can help you do just that. 

Tempt is a marketing & PR agency in Manchester. We continually help various brands when it comes to brand, marketing, content and social media. Interested in finding out how we can help you, ping us a message!

Enjoyed reading this blog? How about taking a look at The Digital Transformation of Marketing



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