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Launching a product, service, or brand often requires more than just a press release or a social media post. If you want to really make a splash in the market, it demands a memorable event that captivates your audience, generates media attention, and generates a buzz across socials. 

We understand the significance of events in a PR and marketing strategy for shaping perceptions and driving success. Over the years, we’ve worked on events for brands in hospitality, travel, leisure, and fashion, and so today, we share our top tips for hosting a brilliant PR launch event that leaves a lasting impression.

  1. Define the objectives

Before diving into any event planning specifics, establish clear objectives for your launch. Are you aiming to increase brand awareness through influencers, generate media coverage, attract investors, or engage with potential customers? Defining what you want to achieve will shape every aspect of your event, from the guest list to the messaging.

 

  1. Who do you want to come along?

Understanding your target audience is vital for any campaign, and so of course the same applies when you’re thinking about who you’d like to attend your launch event. Tailor your event to resonate with their interests, preferences, and needs. For example, if you’re looking to attract journalists and influencers, you have to have something worthy of a news story or a social media post.

 

  1. Get creative with your invites 

Your invitations can be more than just a date and time. If your budget allows and you know your audience will react well, why not craft a quirky personalised invite? For larger audiences, you could consider incorporating elements such as teaser videos or interactive RSVPs to generate excitement.

 

  1. Media exclusives

Reach out and build relationships with relevant media outlets to maximise press coverage by offering journalists and reporters some from of ‘exclusive’. This could be a ‘first look’ at a new venue, a first try of a new product. This will support your press releases and other marketing materials, and support the media campaign around your launch.

 

  1. Create a buzz with influencers

It’s 2024, so obviously we’re going to say that you should be getting influencers involved in your launch campaign. Identify influencers who align with your brand values, brand aesthetics and have a creditable following who are likely to engage. Invite them to come along, whether it’s through hosting panels, sampling the product or simply documenting the new experience.

 

  1. The experience

Immersive and interesting experiences not only leave a lasting impact, but anything that looks, feels and perhaps tastes amazing is very likely to end up being shared across Instagram, TikTok, LinkedIn etc. which is exactly what you want. These elements may include, product demonstrations, food tasting, live music, hands-on activities, and continual reasons for guests to get involved once they’ve shown up.

 

  1. Keep up the momentum

The work doesn’t end when the event concludes. Follow up with guests, media contacts, influencers and other key stakeholders to thank them for their participation and feedback. Share post-event content such as recaps, photos, and testimonials to keep the momentum going and reinforce your brand message.

 

Hosting a brilliant PR launch event requires careful planning, creativity, and attention to detail. By defining clear objectives, understanding your audience, and leveraging strategic partnerships, you can create an unforgettable experience that generates buzz, media coverage, and brand recognition.

As a leading marketing agency in Manchester, UK, we’re here to help you craft and execute a PR launch event that elevates your brand and drives success.

Tempt is a marketing & PR agency in Manchester. We continually help various brands when it comes to brand, marketing, content and social media. Interested in finding out how we can help you, ping us a message!

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