Mercure Dunkenhalgh Hotel & Spa

The Mercure Dunkenhalgh Hotel & Spa is a converted 700-year-old country manor.

Attracting guests for mini-breaks and luxury spa days, as well as being an ideal local destination for weddings, events, conferences and meetings.

Client

Objectives.

  • Raise awareness of the brand to attract locals, local businesses and the staycation market to the hotel.
  • To generate and maximise on enquiries and hotel bookings.
  • To generate engagement and create a wider following of potential customers.
  • To generate engagement and create a wider following of potential customers.

Strategic

approach.

After conducting an initial social media audit, we found that Mercure Dunkenhalgh had a good following and an engaged audience, particularly on Facebook, with LinkedIn being the least utilised platform.

We aimed to raise awareness of The Dunk’s multi-million-pound refund and hotel development, promoting the hotel’s different offerings, and ultimately generating bookings and new enquiries. We achieved this by transforming the hotel’s social media strategy, regularly posting consistent, high-quality content across all platforms.

Summary

of activity.

  • Implemented a regular posting schedule, with four posts per week on Instagram, three posts per week on Facebook, and two posts per week on LinkedIn.
  • Created Instagram highlights to showcase the different offerings.
  • Organised a day of collating photography and content at the hotel.
  • Implemented weekly engagement to raise brand awareness, finding the best hashtags for our demographic.
  • Followed and engaged with local bloggers and influencers.
  • Sourced stock imagery and user-generated content for variety.

Our Results

We successfully transformed The Dunk’s social media platforms with a regular posting schedule, an established tone of voice, and strong visuals. This includes gaining over 300 new followers on Instagram in just two months. We added credibility and value to the brand with consistent content and a concise tone of voice.