Through new visuals, we have created a strong and cohesive social media feed that educates viewers in order to increase enquiries and interest in foster care.
Since June 2022, we successfully secured 221 new carer enquiries for potential foster carers. And saw an average decrease of £2 cost per lead month to month, which now stands at £20 per lead, well below the average cost per lead for the industry.
Developing and growing leads is essential for this agency. By securing these enquiries, it allows Olive Branch to spend more time nurturing them to become potential foster carers, meaning there are more children placed with suitable carers.
By implementing a regular posting schedule, an established tone of voice and strong visuals, since June we have increased the following metrics:
Engaged Users +566%
Post Reach + 8,698%
Impressions + 9,527%
Link Clicks + 2,811%
New Followers + 184%