Unsung Hero Awards

A national award, recognising non-medical and non-clinical staff & volunteers of the NHS who go above and beyond. Over a six-month period, Unsung Hero Awards instructed the Tempt team to champion a social media campaign to generate awareness, ticket sales and nominations.

Client

Objectives.

  • To build on an existing community of partners, sponsors, potential nominees and event attendees.
  • To grow social media audiences, start conversations and encourage engagement on these platforms.
  • To drive new visitors to the website and encourage them to find out more about how they can get involved in the Unsung Hero Awards.
  • To build on an existing community of partners, sponsors, potential nominees and event attendees.

Strategic

approach.

Initially, we put together a social media strategy for the awards, including content ideas and key themes. We then recommended a six-month plan, which was broken down into a number of key phases, all with a specific focus and different ‘call to actions’. This was with the aim to maximise on each element and strive for best outcomes.

From May to November, we developed a timeline for the campaign to include every stage, from the launch of the 2021 awards to coverage of the awards night. Throughout this time, we worked very closely with the client, being reactive and responsive, as well as delivering posts across three platforms on a bi-weekly basis.

In terms of content creation, we were involved in everything from creating branded visuals to filming and editing videos. In addition to this, we planned, coordinated and managed a live awards event, which included successfully delivering on a last minute, crucial venue change.

Summary

of activity.

  • Social media content planning and post scheduling
  • Daily social media engagement
  • Announcing the awards
  • Launched nominations, and reached out to NHS Trusts
  • Generated sponsorship enquiries
  • Directed people to the website to find out more
  • Created ‘lists’ on Twitter for engaging with stakeholders
  • Hashtag and awareness day research
  • Created graphics and shared blogs
  • Created and shared videos
  • Venue research and sourcing
  • Event coordination and management
    Set-up and overseeing of event

Our Results

We successfully transformed The UHA’s social media platforms with a regular posting schedule, consistent messaging (using #UHA2021), and strong visuals. This includes generating 285, 513 impressions across all socials, a 12% increase in following, and 1,951 total website sessions generated from social media.

This translated to 211 award nominations submitted. We also successfully planned and ran the live awards event (even arranging a last-minute new venue, after the original venue cancelled only hours before the event!). The event generated positive feedback from attendees and sponsors.

Working with Tempt across the majority of 2021 was a dream! From both a professional, and a personal, perspective working with Beccy and Holly was easy, enjoyable and fun. I felt completely listened to as the client and no ask was too big (or too last minute!). Beccy and Holly are highly responsive and very hard working, always delivering the work on time. I would highly recommend Tempt on the basis that you will be working with a knowledgeable, kind, considerate and talented team, who will make sure that your original objectives are met, if not surpassed.

Laura Tomlinson, CEO, Unsung Hero Awards